Augmented Reality, Virtual Reality & Mixed Reality

Augmented Reality(AR), Virtual Reality(VR) & Mixed Reality(MR) is a 3rd-gen technology, which combines the real and the digital world into a single element and allows the users to interact directly with it in the real world. Due to its multiple benefits now many companies have started to integrate AR, VR & MR into their web-designs.

Augmented reality can be used online to create interactive experiences for users, and this when it is incorporated into your advertisement or in your sales pages shall turn into a efficient marketing tool with more than under mentioned benefits

On product pages, when AR is used strategically, augmented reality can offer many benefits, since it:

• Helps you stand out from your competitors

• Enables your visitors to morefully interact with your brand

• Improves visibility, reachability to customers and enhance conversion rates

• Opens up new ways to engage directly with your visitors and customers

AR in banner ads

Banner ads, the promotions that appear at the very top of your website or banners often contain a company logo, and they may also feature a specific product or service. But while many banner ads are static, you can make yours dynamic using AR.

This will offer a rare experience for your users, which will help your site stand out. What’s more, there are various ways to incorporate AR into your website or banner ads.

Offering digital models.

For example, you can provide a branded AR model a replica of the original product, which users can visualize, interact and share with their friends and social media followers.

In addition you can also add them to your marketing campaigns across the web, in order to make a lasting impact on your audience.

Use it on your product pages

Just as it sounds, a product page is a dedicated page where you display a specific item that’s for sale. Among other things, it needs to highlight your product’s best features. This can be done by offering your visitors an in-depth look at your products using AR technology. This is a feature that many companies do not currently offer. In addition, AR, VR & MR provides your customers with a first hands-on “experience” with your product.

Provide an in-depth look at your product. With AR & VR, you can show potential customers a more detailed version of your product. This offers a more complete understanding of size and dimensions, as well as the item’s look and feel.

Include a 360 video option for mobile users. This will enable customers to visualize how a product would fit into their rooms and houses

AR, VR & MR as a learning tool

Perhaps one of the best aspects of AR, VR & MR is its ability to expand the virtual learning experience. Augmented reality is increasingly being used as a learning tool, and you can apply it the same way on your website.

In fact, AR, VR & MR is ideal for promoting learning, since it engages the user and provides them with an immersive first-hand experience. It also enables you to get creative with how you explain certain concepts to your audience.

AR and VR is set to be the technology of the future. As such, many industries are looking to implement it more widely. This means that as a business and website owner, you’ll want to start considering how AR, VR & MR might be able to benefit both you and your audience.