FMCG

MARKETING MIS

• ALL SEE EYES THE NEXT GENERATION MARKETING TOOL.

• This is very much simple to use tool, just download Allceyes app from google store and view the product through the app.• This is very much simple to use tool, just download Allceyes app from google store and view the product through the app.

• It is much cost effective than the regular physical catalogue then to see an visual representation of the product and its way of use and the promised functional utility of the product.

• It does effective publicity directly taking the brand to the customers.

• It pulls out data directly from the consumers to the company without any fragmentation or misinterpretation of data.

• It is a much demanded MIS tool for marketing and R&D department.

• Every product which leaves the company becomes a publicity and brand promotion tool of the company.

• Unlike other marketing tool, once developed this will be an life time marketing tool of that product and also serves as the life time brand value promotion tool of the company.

PRODUCT SPREAD

• The reach of the product is precisely available.

• Product spread can be identified to the level of Age of the viewer, gender of the viewer, Location of the viewer to be more précised, to the State and district can be captured.

TRACKS THE UNPENETRATED GEO LOCATIONS

• For the company where its products are distributed to a wider area, with these details the top marketing management can easily identify the blank pockets of the distribution network in a particular area.

• This allows the management to identify the bottle necks in the supply chain and take drastic steps to cover the pockets by making necessary arrangements or instruct the area distributors to concentrate on those isolated areas and to penetrate in that area.

SURVEY, ANALYSIS AND STRATEGY ADOPTION

• These data can also be used to identify the reach of the product in a particular geo location by gender and by age group.

• This shall allow the marketing department to do a need based marketing analysis based on their geo locations.

• Eg., if in a particular area there are more female users of the product then there the company shall adopt strategies to attract male users and in geo locations where there are more male users, then the company shall adopt different strategies to attract female users.

TREND ANALYSIS

• Behavior of Product movement over time and seasons in a particular geo location can be tracked.

• The gender of consumers who are using the products at the lean period can be tracked to understand the customer behavior.

• This trend analysis helps in product distribution and need less stock piling up in retail location.

• Trend analysis also gives insight to production line, control costing and prevent over production and product accumulation in warehouse.

RESEARCH & DEVELOPMENT

• Provisions can be made in such a way that the end users can send feedback and/or suggestions directly to the company

• It passes on data directly from the consumers to the company without any fragmentation, misinterpretation or loss of data.

• These structured and undisrupted data shall be a commanding tool to the R&D department in decision making and to improvise the products according to the customer needs.